• apt store

    Retail Spotlight: The Apartment Store

    Hanspeter and Marcel from the Zurich-based shop talk to us about their best-sellers, brands they're excited for, and their top 3 must-haves for Spring 2012→
Check out our current PANTONE Color Story gallery on:
  • PANTONE
    Color Report: Beaujolais
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  • juniperridge

    The Discussion: Hall Newbegin, Juniper Ridge Apothecary

    The Fader sniffs out the story behind wildcrafting, and making soaps and perfumes out of pine needles and fir. →
  • maas-tudela-custom1

    Talking Shop: Maas & Stacks, SF

    Checking in with SF's newest menswear boutique →
  • ludlow-suit

    Market Digest 01.27.12

    Sound smart today... →
  • Screen Shot 2012-01-26 at 4.58.06 PM

    (capsule) NY Men’s Autumn / Winter 2012 Video

    Take a stroll down Memory Lane as we re-live the first (capsule) of the AW12 season →
More Watm Stories

Rising Trends and Designers

Our predictions for what's next
  • 1
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    (capsule) A/W 2012 Shows

    News, trends and observations from the ultimate fashion get-together→
  • 2
    Menswear A/W 2012 /2013

    Menswear A/W 2012

    Observations, predictions and coverage from the menswear shows across Europe and the US.→
  • 3
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    Virtual Virtuosos

    As nerdy technocrats, WeAreTheMarket feels obliged to share with you the latest the weird and f...→
More Trends And Designers

Daily News

Fashion News from trusted sources
  • Fri / Jan 27

    They’re Just Like Us! Why You Mad’s Home Video from Pitti

    Austin Wong followed Lawrence Schlossman, Sean Hot...→
  • Mon / Jan 23

    Opening Ceremony x Adidas

    Opening Ceremony is teaming up with Adidas for a c...→
  • Mon / Jan 23

    LL Bean ReShoots Vintage Catalog Covers

    L.L. Bean has reshot 4 catalog covers from its arch...→
  • Mon / Jan 23

    Fashion Week Online

    KCD, the public relations company that produce...→
More Daily News
  • The Sock Drawer The Watm Archive
    Woolrich Woolen Mills S/S 2012 At Pitti Uomo
    Band of Outsiders S/S 2012
    Uniforms For The Dedicated S/S 2012 At Pitti Uomo
    First Look: Mark McNairy New Amsterdam S/S 2012 At Pitti Uomo
    More→
  • Retail Guide The best shops, here and abroad
    Smith & Butler
    American Rag
    Tres Bien Shop
    Beams +
    More→
  • Calendar of Events Events you should know about
    (capsule) Mens, Paris
    (capsule) Mens/Women, Berlin
    (capsule) New York
    (capsule) Mens/Womens, Las Vegas
    More→
  • Showrooms
    BPMW
    Agency V
    Mom Agency
    35 Summers
    More→
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