Justin Bethune does not mess around with his Palladium boots. This 27-year-old is proving just how big of a Palladium fan he is, by launching a campaign in which he will wear Palladium boots for 365 days and document his daily experiences. He is raising money for the students of the Oakland Military Institute, a cause that he identifies closely with as a military school graduate and a former pilot himself. Palladium has a military background, so it was a natural pairing for Bethune to champion their brand. Currently, he is a month into the campaign, and still going strong.