In an effort to boost sales during the upcoming holiday shopping season, New York City Mayor Michael Bloomberg and American Express CEO Kenneth Chenault officially announced the second-annual Small Business Saturday at a press conference on Thursday.Small Business Saturday is the day on which American Express offers its card members a $25 credit for any $25 or more spent at qualifying small businesses nationwide. This year, the big day is Nov. 26, sandwiched between Black Friday and Cyber Monday. “Helping small businesses thrive is the biggest thing we can do to put our economy back on track,” Mayor Bloomberg said. “And that’s because small businesses are the economic engines to our neighborhoods.” He cited Manhattan-based Rothman’s, the family-owned mens’ clothing store where the press conference was held, as an example of the power of small business. (HuffPo)
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