Words by Caterina Coccioli
We caught up with BWGH‘s guys in Berlin during their fifth presence at Capsule show. For the first time, they’ve matched their garment collection with a line of accessories, and David Obadia, one of the founders of the brand, explained to us that this time they’ve also put a focused effort in developing several new jacket patterns. There were also some new high fashion pieces added to the collection, like jumpsuits, and he showed us his favorite piece from the collection—a blouse with removable sleeves inspired by an old ’50s aviator jacket.
The color palette for this BWGH season is a classic but never boring mix of khaki, asphalt and navy. The inspiration for the prints came from mountains and the galaxy, and tiny jacquards also made an appearance to create an up-to-date camouflages effect over t-shirts and casual shirts. They also have a good partnership with Liberty; their fabric prints provider, and for the general textiles, waxed cottons, suede and their beloved velvet corduroy prevailed.
An abundance of cool t-shirts, caps, backpacks, varsity jackets hung on their racks—the perfect garments to fill the wardrobe of the contemporary street fashionista. It was a strong showing for a rising young brand that already can claim important collaborations and a focused ambition that gives great results of connecting fashion to culture: their acronym Brooklyn We Go Hard is a tribute to the Brooklyn art scene which they promote by creating collaborations and curating art shows all over the world.
Their creative language may speak English but they also make sure to stay true to their roots: as the labels proclaim, everything is designed in Paris.
