Patagonia passed off these nostalgic photos to Oi Polloi last week, recounting some of the days from the early beginnings of the brand. Check out Yvon Chouinard, the founder of Patagonia, as he and his buddies stand around looking wholesome and outdoorsy, giving their best hardy faces. It almost makes you want to grab your broskies and go scale a cliff. Almost.
Tom Frost watches as Yvon Chouinard forges.
Demonstration of forging a piton from 4130 chrome-molybdenum steel bar stocks.
Yvon Chouinard at his shop in Burbank.
Patagonia employees in 1974.
Yvon Chouinard, Kris McDivitt Tompkins, and Doug Tompkins in Tierra del Fuego, Chile.
Yvon Chouinard and Rick Ridgeway on the Kenai Peninsula in Alaska.
Yvon Chouinard selling his climbing hardware in the 1960′s.
Yvon Chouinard, 1972.
The Ventura Shop employees in 1966.
Yvon Chouinard (second from left) and friends, heading out on trip to Fitzroy, 1968.